The rebrand is an opportunity to give the brand a sense of coherence in terms of graphics to give consistency to the different products available, and to create space for additional new products in the future. The brand's values are to offer the best products at affordable prices.

All illustrations were hand drawn, then vectorized and finally, to give a more characteristic touch, a Roughen filter was used.

The artistic direction is focused on the illustrations, making them part of the entire identity. As we can see in the packaging and posters.

For the landing page, apart from integrating the new visual identity, the objective is to create respective call to actions to facilitate online sales and to make a home page that clearly explains the different services.

Other projects

The rebrand is an opportunity to give the brand a sense of coherence in terms of graphics to give consistency to the different products available, and to create space for additional new products in the future. The brand's values are to offer the best products at affordable prices.

All illustrations were hand drawn, then vectorized and finally, to give a more characteristic touch, a Roughen filter was used.

The artistic direction is focused on the illustrations, making them part of the entire identity. As we can see in the packaging and posters.

For the landing page, apart from integrating the new visual identity, the objective is to create respective call to actions to facilitate online sales and to make a home page that clearly explains the different services.